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Case Code: LDEN121
Case Length: 11 Pages 
Period: 2003-2016    
Pub Date: 2017
Teaching Note: Available
Price: Rs.400
Organization : Khan Academy
Industry : e-Learning
Countries : USA / Global
Themes: -
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Khan Academy-Disrupting the Education Space

 
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INTRODUCTION

 
In 2003, Salman Khan’s (Khan) initiative of tutoring his cousin in mathematics online through Yahoo Doodle notepad serendipitously led to the revolutionary concept of offering free-of-cost online lectures across the world. What began as a casual hobby became in less than a decade an online education platform boasting of 10 million students , 5000 courses, about 1000 million views, and an army of 350,000 registered teachers. In short, Khan’s initiative, available in more than 30 global languages, took the $ 1 trillion global education industry by storm.

Khan, a hedge fund analyst, discovered his passion for teaching in the early 2000s and quit his job at Connective Capital Management in 2009. He followed his dream of imparting education using an interactive, informal, colloquial, and gamified approach. In the year 2009, Khan founded Khan Academy. The ‘messiah of math’ as Khan was referred to, offered the video lessons, primarily in mathematics and science to begin with, and extended in due course to other academic domains. .....

 

 
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